Assessing Your Culture: Unveiling the Hidden Forces Shaping Your Business

Culture, the shared values, attitudes, and beliefs that define your company, acts as an invisible force shaping everything from employee behavior to business results. But how do you assess this hidden force? How do you uncover its strengths and weaknesses to guide positive change? Here's where cultural assessment comes in.

Think of it as taking a deep dive into the soul of your organization. A cultural assessment uses various methods to examine:

  • Leadership behaviors: How do leaders embody and communicate company values?

  • Decision-making processes: Are decisions collaborative and transparent, or top-down and secretive?

  • Communication styles: Is communication open and honest, or riddled with silos and information hoarding?

  • Employee engagement: Do employees feel valued and empowered, or disengaged and frustrated?

  • Recognition and rewards: What behaviors are recognized and rewarded, and do they align with desired values?

Why assess your culture? The benefits are numerous:

  • Identify strengths and weaknesses: Gain insights into what's working well and what needs improvement.

  • Align culture with strategy: Ensure your culture supports your business goals and objectives.

  • Boost employee engagement: Address cultural issues that may be disengaging employees.

  • Improve decision-making: Foster a culture of transparency and informed decision-making.

  • Attract and retain top talent: Create a workplace that aligns with the values and expectations of talented individuals.

So, how do you conduct a cultural assessment? There are multiple approaches: 

  • Surveys: Gather anonymous feedback from employees at all levels.

  • Focus groups: Facilitate open discussions to explore employee experiences and perceptions.

  • Leadership interviews: Gain insights into leadership perspectives and decision-making processes.

  • Observation: Conduct observations of day-to-day interactions and behaviors.

  • Document analysis: Analyze company policies, procedures, and communication materials.

Remember, cultural assessment is not about blame. It's about understanding and building upon your unique strengths. By analyzing the hidden forces shaping your business, you can unlock its true potential and create a thriving, high-performing organization.

Ready to embark on your cultural assessment journey? Start by asking yourself these questions:

  • What are the key values we want to embody?

  • How do our current behaviors and practices reflect those values?

  • What are the biggest cultural challenges we face?

  • What steps can we take to create a more positive and productive culture?

By embarking on this journey of self-discovery, you'll gain invaluable insights into the invisible forces shaping your company's future. Remember, culture is not static; it's constantly evolving. Through ongoing assessment and intentional cultivation, you can create a culture that empowers your people, fuels innovation, and drives your business to new heights. 

To learn more about the Academy of Family Business, our curriculum and our coaches, please email us at: info@myAFB.org

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Building a High-Performance Culture: Can You Afford Not To?