Château de Goulaine: A Millennium of Family Enterprise in France

Since 1000 AD, the Château de Goulaine has stood as a testament to family business longevity. This remarkable enterprise has survived everything from the French Revolution to two World Wars, offering valuable lessons in resilience and adaptation.

What makes their story particularly relevant is their success in diversifying their business model while maintaining their historic character. From wine production to butterfly conservation, they've found innovative ways to make their ancient château economically viable in the modern world.

Their approach to preserving family ownership while adapting to modern tourism and hospitality markets offers valuable insights for historic family businesses facing similar challenges. They've shown that heritage can be a powerful competitive advantage when properly leveraged.

The key lesson? Historic family businesses can find new relevance by thoughtfully repurposing their assets for contemporary markets while preserving their essential character.

To learn more about the Academy of Family Business, our curriculum and our coaches, please email us at: info@myAFB.org