Social Media and the Family Brand

In the digital age, every family member is a brand ambassador, whether they want to be or not. A single reckless post by a teenager in the "fourth generation" can impact the company’s reputation.

It is essential to have a Family Social Media Policy. This isn't about censorship; it’s about education. Help the younger generation understand that the "Family Name" is a shared asset. When they realize that their public behavior affects the livelihoods of 100 employees, they transition from "kids with a phone" to "stewards of a legacy."

To learn more about the Academy of Family Business, our curriculum and our coaches, please email us at: info@myAFB.org